Faced with the mad economical rationale of mass production and consumption,TERRA KAHWA® defends the slow building of a loyal relationship between Ethiopian coffee growers and European consumers. Here, the purchasing action is based on mutual recognition where values that are not merely commercial are cultivated: the value of the work of growers, of exchanges and of quality.
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Coffee that protects the health of farmers and consumers through the choice of farming methods (Organic coffee). |
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We guarantee our Ethiopian farmers at least 40% of the sales price inclusive of tax. |
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When you roast your own coffee, your coffee is always fresh (40% of aromatic molecules disappear four days after roasting). |
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Alter-Responsibility® is a new and and progressive concept for achieving equitable targets at the centre of which are man and his development – here and elsewhere – today and tomorrow. |
